The Nokia 3210 was a highly popular cellular phone, first launched in 1999. A combination of cutting-edge features such as internal antennas and T9 (predictive text) ensured the 3210 huge commercial success (approximately 160 million units) especially across Western Europe and North America. The 3210 can also attribute much of its success to an advertising campaign which was aimed predominantly at young people, a first in the mobile phone industry. The inclusion of 3 games, changeable covers, customisable ringtones and competitive prices led to the handset's huge popularity with those aged 15-25.
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